opening frame
first ever Liberty ad from 1845
BRAND PERSONALITY ANIMATION
motion graphics/ 2020
Add style to your lifestyle. Creative exploration of Liberty London brand identity and 145 years of heritage through moving image and sound.
The animation outlines the Liberty’s vibrance, growth, heritage of textile designs, but leave the audience curious for more, wanting to visit the Liberty London store.
In the campaign, the image of the rocket (lift off visuals) or satellite (in space visuals) is replaced with the logo.
I contrasted Liberty’s imperial, oriental history with their modern tone of voice to emphasize the longevity and importance of the company in British history.
BRAND PERSONALITY ANIMATION
Add style to your lifestyle. Creative exploration of the Liberty London brand identity and 145 years of heritage through moving image and sound.
motion graphics / 2020
The animation outlines the Liberty’s vibrancy, growth, heritage of textile designs, but leave the audience curious for more, wanting to visit the Liberty London store.