PUBLICATION SUPPORTING THE FORMA PROJECT
editorial design, research / 2021
If in doubt do more research. The book is an orderly documentation of the research behind the Forma Art Gallery brand identity.
The pages explore contextual nuances of graphic design practice in relation to arts and culture institutions. I introduce the concept of museums and galleries as brands, which is a quite new notion, and touch on the benefits and concerns, it brings to those institutions.
The book also explains why dynamic branding has an advantage over traditional branding when it comes to arts and cultural organizations.
And it shows the different ways in which dynamic branding can be implemented, supported by examples of brand identity in the subject area.
And it shows the different ways in which dynamic branding can be implemented, supported by examples of brand identity in the subject area.
The book also explains why dynamic branding has an advantage over traditional branding when it comes to arts and cultural organizations.
PUBLICATION SUPPORTING THE FORMA PROJECT
If in doubt do more research. The book is an orderly documentation of the research behind the Forma Art Gallery brand identity.
editorial design, research / 2021
The pages explore contextual nuances of graphic design practice in relation to arts and culture institutions. I introduce the concept of museums and galleries as brands, which is a quite new notion, and touch on the benefits and concerns, it brings to those institutions.